(An ISO Certified Association Registered under Trust Act & NGO DARPAN (TN/2021/0298313) and MSME Udyam Reg. No. UDYAM-TN-27-0040698)

SELP JOURNAL OF SOCIAL SCIENCE

(A Quarterly National Journal on Social Science with ISSN : 0975-9999 (Print) 2349-1655 (Online)

Impact Factor : 3.655 (CIF), 2.78(IRJIF), 2.5(JIF), 2.77(NAAS)

Volume XV                                                                                         January – June 2024                                                                                             Issue 55

Content

S. No Title Page No.
1 SIGNIFICANCE OF LEADERSHIP AND MANAGEMENT IN ENHANCING EMPLOYEE SATISFACTION LEVEL: TAKING THE CASE OF INDIAN RETAIL INDUSTRY, Dr. R. USHARANI 1-5
2 ROLE OF EMOTIONAL INTELLIGENCE ON ACADEMIC PERFORMANCE OF SCIENCE AND ENGINEERING RESEARCH SCHOLARS IN CHENNAI ROLE OF EMOTIONAL INTELLIGENCE ON ACADEMIC PERFORMANCE OF SCIENCE AND ENGINEERING RESEARCH SCHOLARS IN CHENNAI, Dr. SHASHILA.S & Dr. MUTHU MEENAKSHI.S 6-11
3 A STUDY ON FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS (FMCG) IN CHENNAI CITY, Dr. MURUGESAN. D & Dr. C. CHITRA 12-19
4 UTILITY OF SANKHYA SCHOOL OF INDIAN PHILOSOPHY IN CONTEMPORARY EDUCATIONAL SYSTEM, RAVAIL SINGH AMIT KUMAR 20-25
5 A STUDY ON PERFORMANCE REVIEW SYSTEM (WITH SPECIAL REFERENCE TO HALCYON TECHNOLOGY), Dr. G. PURUSHOTHAMAN 26-30
6 A STUDY ON THE IMPACT OF GST ON CONSTRUCTION PROJECTS IN CHENNAI CITY, Dr.G.S.DHANASHREE & Dr.H.KAMILAH BANU 31-33
7 IMPACT OF INTERNET GAMBLING AMONG STUDENTS IN AND AROUND COIMBATORE CITY, Dr.P.SHINEY & Dr.M.SAMUDESWARI 34-40
8 A STUDY ON CUSTOMER’S PREFERENCE AND SATISFACTION TOWARDS BANKING SERVICES OF TAMILNADU MERCANTILE BANK IN MADURAI, Dr. A. KRISHNAN & Dr. K. KALAISELVI 41-46
9 IMPACT OF GLOBALISATION IN INDIA, Dr. S. MUTHU MEENAKSHI & Dr. S. SHASHILA 47-52
10 A STUDY ON MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE, Dr. K. MAJINI JES BELLA 53-57
11 EXAMINING THE ELEMENTS INFLUENCING THE EFFECT OF WORK LIFE BALANCE OF FEMALE TEACHERS IN CHENNAI CITY, C. RAMAIYAN & Dr. P. VANITHA 58-62
12 ROLE OF ONLINE REVIEWS OF SOCIAL MEDIA IN LEAD GENERATION, E. RENUKA DEVI & Dr. P. VANITHA 63-70
13 A STUDY ON PREFERENCE AND IMPACT OF BUY NOW PAY LATER SERVICES (BNPL) ON FINANCIAL WELL BEING OF THE CUSTOMERS, Dr. MURUGESAN. D & Dr. C. CHITRA 71-77
14 A STUDY ON RETIREMENT PLANNING OF WOMEN PROFESSORS, Dr. M. CHITRA 78-81
15 A STUDY ON SURVIVAL AND CHALLENGES FACED BY THE RETAIL ENTREPRENEURS IN CHENNAI, Dr. C. LUMINIA VINODHINI 82-85
16 WOMEN IN INDIAN IT SECTOR: GENDER INEQUALITY, ELANGO J. PARIMALAM, SHREYA SUDHEER & R. RAJANBABU 86-89
17 NATIONAL EDUCATION POLICY (NEP) 2020 AND ITS IMPACT ON EDUCATION IN INDIA, AJAY KUMAR 90-94
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