RESEARCH EXPLORER (An International Journal on Economics and Business Management ISSN: 2250-1940 (Print), 2349 - 1647(Online) Impact Factor: 8.276 (12OR), 3.676(COSMOS) Vol : XV April-June 2026 Issue 51 Content S. No Title Page No. 1 DETERMINANTS OF ONLINE APPAREL PURCHASE BEHAVIOR AMONG WOMEN CONSUMERS: EVIDENCE FROM CHENNAI DISTRICT, M. ANGAYARKANNI & Dr. D. VIJAYAKUMAR 1-8 2 INFLUENCE OF WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN PUBLIC SECTOR BANKS: AN EMPIRICAL STUDY IN PUDUCHERRY, G. RAJASHALINI & Dr. C. N. RAJARAJAN 9-14 3 ANTECEDENTS OF EMPLOYEE RETENTION IN THE PHARMACEUTICAL SECTOR IN CHENNAI CITY, R. LEELAVATHI & Dr. K. R. DHANALAKSHIMI 15-23 4 TO EVALUATE THE FINANCIAL PERFORMANCE OF SCHEDULED COMMERCIAL BANKS IN INDIA, Dr. P. SRIRENGANAYAKI & K. KOUSIKA 24-29 5 ISSUES AND PROSPECTS OF MICRO, SMALL AND MEDIUM ENTERPRISES IN TAMIL NADU, R. AANANTHI & Dr. C. PRECILLA 30-39 6 AN EMPIRICAL STUDY ON THE EFFECTIVENESS OF GOVERNMENT SCHEMES IN PROMOTING WOMEN ENTREPRENEURSHIP IN CHENNAI CITY, M. NAZEEMA & Dr. K. R. DHANALAKSHIM 40-48 7 ANIMAL SPRIT AND MARKET BEHAVIOR IN BOND MARKET: LESSONS FROM RBI IN INDIA, B SHARATHBABU & Dr. M. S. RAMARATNAM 49-58 8 COMPREHENSIVE STUDY OF BANK AUDIT WITH FOCUS ON LOANS, ADVANCES, AND WORKING CAPITAL, Dr. S. RAJAM & Mr. EUNACE SAMUEL. S 59-68 9 A STUDY ON MULTI-DIMENSIONAL ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIGITAL PAYMENT SYSTEMS FROM A TRUST BASED MEDIATION MODEL, YAMUNA.V & SINGARAVADIVEL. S 69-78 10 A STUDY ON LIVELIHOOD STATUS OF AGRICULTURAL LABOURERS IN THANJAVUR DISTRICT, TAMIL NADU, B. BALAMBIKA & Dr. A. ARULRAJ 79-87