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S. No	Title	Page No.
1	DETERMINANTS OF ONLINE APPAREL PURCHASE BEHAVIOR AMONG WOMEN CONSUMERS: EVIDENCE FROM CHENNAI DISTRICT, M. ANGAYARKANNI & Dr. D. VIJAYAKUMAR	1-8
2	INFLUENCE OF WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN PUBLIC SECTOR BANKS: AN EMPIRICAL STUDY IN PUDUCHERRY, G. RAJASHALINI & Dr. C. N. RAJARAJAN	9-14
3	ANTECEDENTS OF EMPLOYEE RETENTION IN THE PHARMACEUTICAL SECTOR IN CHENNAI CITY, R. LEELAVATHI & Dr. K. R. DHANALAKSHIMI	15-23
4	TO EVALUATE THE FINANCIAL PERFORMANCE OF SCHEDULED COMMERCIAL BANKS IN INDIA, Dr. P. SRIRENGANAYAKI & K. KOUSIKA	24-29
5	ISSUES AND PROSPECTS OF MICRO, SMALL AND MEDIUM ENTERPRISES IN TAMIL NADU, R. AANANTHI & Dr. C. PRECILLA	30-39
6	AN EMPIRICAL STUDY ON THE EFFECTIVENESS OF GOVERNMENT SCHEMES IN PROMOTING WOMEN ENTREPRENEURSHIP IN CHENNAI CITY, M. NAZEEMA & Dr. K. R. DHANALAKSHIM	40-48
7	ANIMAL SPRIT AND MARKET BEHAVIOR IN BOND MARKET: LESSONS FROM RBI IN INDIA, B SHARATHBABU & Dr. M. S. RAMARATNAM	49-58
8	COMPREHENSIVE STUDY OF BANK AUDIT WITH FOCUS ON LOANS, ADVANCES, AND WORKING CAPITAL, Dr. S. RAJAM & Mr. EUNACE SAMUEL. S	59-68
9	A STUDY ON MULTI-DIMENSIONAL ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIGITAL PAYMENT SYSTEMS FROM A TRUST BASED MEDIATION MODEL, YAMUNA.V & SINGARAVADIVEL. S	69-78
10	A STUDY ON LIVELIHOOD STATUS OF AGRICULTURAL LABOURERS IN THANJAVUR DISTRICT, TAMIL NADU, B. BALAMBIKA & Dr. A. ARULRAJ	79-87
11	SUSTAINABLE BANANA FARMING PRACTICES AND MARKET DYNAMICS IN ERODE DISTRICT, TAMIL NADU, C. KESAVAN & Dr. M. DEVI SRI	88-101
12	A STUDY ON FINANCIAL LITERACY AND INVESTMENT BEHAVIOUR AMONG YOUTH, Dr. K. KARTHIKEYAN	102-113
13	A STUDY ON DIGITAL MARKETING ADOPTION AND BUSINESS PERFORMANCE AMONG SMALL ENTERPRISES, Dr. S. AMSAVENI	114-125

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