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S. No	Title	Page No.
1	DETERMINANTS OF ONLINE APPAREL PURCHASE BEHAVIOR AMONG WOMEN CONSUMERS: EVIDENCE FROM CHENNAI DISTRICT, M. ANGAYARKANNI & Dr. D. VIJAYAKUMAR	1-8
2	INFLUENCE OF WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN PUBLIC SECTOR BANKS: AN EMPIRICAL STUDY IN PUDUCHERRY, G. RAJASHALINI & Dr. C. N. RAJARAJAN	9-14
3	ANTECEDENTS OF EMPLOYEE RETENTION IN THE PHARMACEUTICAL SECTOR IN CHENNAI CITY, R. LEELAVATHI & Dr. K. R. DHANALAKSHIMI	15-23
4	TO EVALUATE THE FINANCIAL PERFORMANCE OF SCHEDULED COMMERCIAL BANKS IN INDIA, Dr. P. SRIRENGANAYAKI & K. KOUSIKA	24-29
5	ISSUES AND PROSPECTS OF MICRO, SMALL AND MEDIUM ENTERPRISES IN TAMIL NADU, R. AANANTHI & Dr. C. PRECILLA	30-39
6	AN EMPIRICAL STUDY ON THE EFFECTIVENESS OF GOVERNMENT SCHEMES IN PROMOTING WOMEN ENTREPRENEURSHIP IN CHENNAI CITY, M. NAZEEMA & Dr. K. R. DHANALAKSHIM	40-48
7	ANIMAL SPRIT AND MARKET BEHAVIOR IN BOND MARKET: LESSONS FROM RBI IN INDIA, B SHARATHBABU & Dr. M. S. RAMARATNAM	49-58
8	COMPREHENSIVE STUDY OF BANK AUDIT WITH FOCUS ON LOANS, ADVANCES, AND WORKING CAPITAL, Dr. S. RAJAM & Mr. EUNACE SAMUEL. S	59-68
9	A STUDY ON MULTI-DIMENSIONAL ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIGITAL PAYMENT SYSTEMS FROM A TRUST BASED MEDIATION MODEL, YAMUNA.V & SINGARAVADIVEL. S	69-78
10	A STUDY ON LIVELIHOOD STATUS OF AGRICULTURAL LABOURERS IN THANJAVUR DISTRICT, TAMIL NADU, B. BALAMBIKA & Dr. A. ARULRAJ	79-87
11	SUSTAINABLE BANANA FARMING PRACTICES AND MARKET DYNAMICS IN ERODE DISTRICT, TAMIL NADU, C. KESAVAN & Dr. M. DEVI SRI	88-101
12	A STUDY ON FINANCIAL LITERACY AND INVESTMENT BEHAVIOUR AMONG YOUTH, Dr. K. KARTHIKEYAN	102-113
13	A STUDY ON DIGITAL MARKETING ADOPTION AND BUSINESS PERFORMANCE AMONG SMALL ENTERPRISES, Dr. S. AMSAVENI	114-125
14	A STUDY ON THE RETIREMENT PENSION SYSTEM IN PRACTICE ACROSS SELECTED COUNTRIES, ANUPAMA. K,K. KUMAR,SAMI MUTHU SAIT & V. TAMILARASU	126-130
15	AN EMPIRICAL STUDY ON IMPACT INVESTMENT IN THE AGRICULTURAL SECTOR IN INDIA, Ms. SHANOLIA M PALDANO,K. KUMAR,SAMI MUTHU SAIT & V. TAMILARASU	131-141
16	MACHINE LEARNING-DRIVEN MATHEMATICAL MODELING FOR CLIMATE-RESILIENT CROP ROTATION AND NUTRIENT MANAGEMENT, Mrs. K. ABIRAMI & Dr. D. SHANMUGA RAJATHI	142-151
17	UNDERSTANDING JOB SATISFACTION AMONG SEMI-URBAN COLLEGE FACULTY: THE INFLUENCE OF WORK-LIFE BALANCE, AGE AND WORK EXPERIENCE, I. ANTHONY KISHORE & Dr. G. PRAKASHRAJ	152-165
18	INFLUENCE OF HR PRACTICES IN HIGHER EDUCATION INSTITUTIONS ON MENTORS QUALITY ENHANCEMENT IN SELECTED BENGALURU HEIS –A STUDY ON THE EFFECTIVENESS OF SELECTION PROCESS IN HEI IN BENGALURU, Mr. SHIVAKUMAR M. SAJJAN,Dr KUMAR K,Dr. SAMI MUTHU SAIT. P & Dr. MAHANANDA B, CHITTAWADAGI	166-172
19	A STUDY ON THE ROLE OF PMMY IN PROMOTING WOMEN ENTREPRENEURSHIP, M. JEEVA & Dr. C. PARAMASIVAN	173-185

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