RESEARCH EXPLORER (An International Journal on Multidisciplinary ISSN: 2250-1940 (Print), 2349 - 1647(Online) Impact Factor: 2.014(IRJIF), 1.85(JIF), 1.056(RIF) Vol : XII January - JuneĀ 2024 Issue 39 Content S. No Title Page No. 1 A STUDY ON AWARENESS AND IMPACT OF GST AMONG RETAIL TRADERS WITH REFERENCE TO TAXONOMI FINSERV PRIVATE LIMITED, BANGALORE, Dr. K. VENKATALAKSHMI & BYULA R 1-7 2 A STUDY OF FRUSTRATION AND JOB STRESSORS AMONG DIFFERENT CATEGORIES OF TEACHERS, Dr. K. SUDHAKAR 8-13 3 A STUDY ON BANK EMPLOYEES OPINION TOWARDS TALENT MANAGEMENT IN VIRUDHUNAGAR DISTRICT, P. ANBUCHEZHIEN KAMARAJ & Dr. M. RIFAYA MEERA 14-18 4 IMPACT OF BRAND IMAGE ON CUSTOMER DECISION MAKING A STUDY WITH REFERENCE TO AUTOMOBILE SECTOR IN CHENNAI CITY, Dr. J.VIJAYA SHANTHI 19-24 5 A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE SHOPPING, AJAY KUMAR 25-31 6 THE TITANIC IMPACT OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE: STATISTICS AND FACTS, Dr. M. DHANALAKSHMI & Dr. M. PRIYADARSHINI 32-35 7 BALANCE OF PAYMENT: A TOOL OF ECONOMIC ANALYSIS, Dr. C. CHITRA & Dr. D. MURUGESAN 36-40 8 DETERMINANTS OF EMPLOYABILITY SKILLS TOWARDS COLLEGE YOUTH WITH SPECIAL REFERENCE TO CHENNAI CITY, Dr. R. VAISHALI & Dr. H. KRUPANANDHAN 41-48 9 HARMONIZING THE WORKPLACE: A COMPREHENSIVE STUDY ON TEAM DYNAMICS, JOB SATISFACTION, STRESS, WORK-LIFE BALANCE, SAFETY, WORK ENVIRONMENT, AND WELL-BEING INITIATIVES IN MODERN ORGANIZATIONS, A. H. VIDHYALAKSHMI & Dr. ARIVAZHAGAN 49-55 10 DETERMINANTS OF EMPLOYMENT DECISION MAKING AMONG COLLEGE YOUTH – WITH SPECIAL REFERENCE TO CHENGALPATTU DISTRICT, Dr. R. KAMARAJ & Dr. H. KRUPANANDHAN 56-62 11 FINTECH AND DIGITAL FINANCIAL SERVICES ON FINANCIAL INCLUSION IN INDIA, Dr. SHASHILA S & Dr. MOHANAPRIYA M 63-68 12 FACTORS MOTIVATING WOMEN ENTREPRENEURS IN POLLACHI; AN EXPLORATORY STUDY, Dr. B. SIVAKUMAR & M. MANIMEKALA 69-73 13 CASHLESS TRANSACTIONS IN RURAL AREAS: A STUDY WITH SPECIAL REFERENCE TO SALEM DISTRICT, Dr. K. KALAISELVI & Dr. A. KRISHNAN 74-79 14 A STUDY ON INSTITUTIONAL INFRASTRUCTURE AND FACILITIES FOR FACULTY, Dr. K. MAJINI JES BELLA , Dr. P. VIJAYASHREE & Dr. S. MUTHU MEENAKSHI 80-84 15 AN INVESTIGATION ON THE INTER RELATIONS BETWEEN FUZZY ROUGH UTRA TM CONNECTED SYSTEM AND OTHER FUZZY ROUGH ALGEBRAIC TM SYSTEM, M. SRIVIDYA & G. JAYALALITHA 85-90 16 DETERMINANTS OF LIFE SATISFACTION TOWARDS MIGRATION EMPLOYEES WITH SPECIAL REFERENCE TO CHENNAI CITY, Dr. H. KRUPANANDHAN & Dr. R. VAISHALI 91-97 17 INFORMAL RURAL WOMEN ENTREPRENEURS – A STUDY WITH REFERENCE TO SALEM DISTRICT, Dr. K. KRISHNAKUMAR 98-104 18 VULNERABILITY OF NATURAL DISASTER – A STUDY WITH REFERENCE TO CYCLONE, MONALISA MAITY 105-109