RESEARCH EXPLORER (An International Journal on Economics and Business Management ISSN: 2250-1940 (Print), 2349 - 1647(Online) Impact Factor: 8.276 (12OR), 3.676(COSMOS) Vol : XV October -December 2026 Issue 53 Content S. No Title Page No. 1 MULTI-DIMENSIONAL PERFORMANCE MAPPING AND MARKET POSITIONING, Dr. MIJARUL ISLAM & Dr. PRANAM DHAR 1-9 2 FEASIBILITY AND AUTHENTICITY OF E-APPOINTMENTS OF CORPORATE HOSPITALS IN BENGALARU – A STUDY, MARIA ALEXINA VINOTHA RAJAN & Dr. MEGALA A 10-18 3 SALES PREFERMENT OF ORGANIC PRODUCTS – STUDY WITH SPECIAL REFERENCE TO CHENNAI, Dr. T. MARISELVAM 19-27 4 A STUDY ON CHANGING CONSUMER BUYING BEHAVIOUR AND ITS IMPACT ON RURAL RETAIL BUSINESSES, LALITHA C & Dr. B. KAYATHIRI BAI 28-33 5 THE INFLUENCE OF INFLUENCER CREDIBILITY ON IMPULSE BUYING BEHAVIOUR IN SOCIAL COMMERCE AMONG YOUNG CONSUMERS: AN EMPIRICAL STUDY, Dr. G. S. ANUSHA 34-45