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S. No	Title	Page No.
1	AWARENESS ON NICHE MARKETING AMONG PEOPLE IN CHENNAI REGION, DEESHA NAHAR P, MALAVIKA PAVITHRAN, ARUN R	1-8
2	A STUDY ON THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES ADOPTED IN SOCIAL MEDIA FOR FMCG PRODUCTS IN CHENNAI, Dr. D. SHANMUGAM	9-17
3	A STUDY ON TECHNOLOGICAL ADAPTION AMONG BANK EMPLOYEES WITH SELECTED BANKS IN COIMBATORE DISTRICT, Dr. L. NITHYA & THAMARAI P	18-24
4	APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGY IN BUSINESS – A STUDY IN ERODE, Dr. N. SUREGA	25-30
5	IMPACT OF HR POLICIES ON THE SATISFACTION OF EMPLOYEES, Dr. SOMASEKHARAN T. M	31-38
6	ENVIRONMENTAL ACCOUNTING: METHODOLOGY AND APPLICATION, Dr. K. KARUPPASAMY & Mr. M. KANNAN	39-46
7	A STUDY ON IMPACT OF EMOTIONAL INTELLIGENCE ON STUDENT’S ACADEMIC PERFORMANCE IN PROFESSIONAL SETTINGS, SUJITHA PARTHEEBAN	47-54
8	NEWLY EMERGED CYBER CRIMES AND ITS LEGISLATIVE MEASURES IN INDIA, B.DHANAVEL, K.JEEVA & A. SRISABARINATHAN	55-61
9	A STUDY ON COMMUNITY-BASED APPROACHES TO INTERGENERATIONAL LEARNING IN AGRONOMICS, C. SEERANGAN & Dr. R. VENKATA RAVI	62-69
10	A STUDY ON GUERRILLA MARKETING: A COST STRATEGY FOR START UPS, AWARNESSES AND EFFECTIVENESS, U. SAFIYA FATHIMA & Dr. S.VIJAY	70-76
11	CRITICAL ANALYSIS OF CYBER CRIME – THREAT TO NATIONAL SECURITY, SANJAY & RAKESH. IR	77-84
12	DIGITAL INNOVATIONS IN FINANCE, Ms. P. PRAGATHI & Mr. R. ASWIN	85-93
13	DIGITAL MARKETING STRATEGIES ADOPTED FOR ATTRACTING RURAL CONSUMERS: A CONCEPTUAL STUDY, Dr. B. THULASIPRIYA & & LARISHA JANET RODRIGUES	94-100
14	FOREIGN TRADE, YAZHINI KUPPUSAMY & & SANGITA.S	101-106
15	REVOLUTIONIZING BANKING- EXPLORING THE NEO-BANKING PHENOMENON, Dr. RANJIT THOMAS	107-111
16	APPLICATION OF GAMIFICATION IN PUBLIC SECTORS UNITS, MUGUNDHAN T & L.S. KANISHKER	112-117
17	AGRICULTURAL CHALLENGES AND SUSTAINABLE DEVELOPMENT TOWARDS WOMEN AGRIPRENEURS, Dr. P. MARI SELVAM & Dr. J.M. VELMURUGAN	118-125
18	A STUDY ON USER’S SATISFACTION ABOUT DIGITAL FINANCR IN CENTRAL CHENNAI, Dr. A.RAHIMABANU	126-131
19	IMPLICATIONS OF AUDITING AND INVESTIGATIVE FORENSIC ACCOUNTING, Dr. C. MALAIKANI & & Dr. S. JAYALAKSHMI	132-137
20	EFFECTIVENESS OF BONUS SHARES PERFORMANCE ON SELECTED OIL AND PETROLEUM INDUSTRIES, Dr. S. TAMILSELVAN	138-144
21	BRANDING THROUGH CORPORATE SOCIAL RESPONSIBILITY (CSR) IN INDIA: MITIGATING NATURAL DISASTER IMPACTS THROUGH CORPORATE INITIATIVES, POORNA.R,NOORUL SHIFA FARGATH.K & KUMUTHAVALLI.P	145-151
22	THE SILENT WAR: CYBER ESPIONAGE IN THE 21ST CENTURY, VIKASHINI. G. S & SAINIKITHA.OL	152-158
23	UNVEILING GREEN MARKETING: STRATEGIES, EVOLUTION, CHALLENGES, AND THE PATH TOWARDS SUSTAINABLE DEVELOPMENT, CELIN PRISCILLA T & DHANAVARSHENE V	159-165
24	HEALTH HAZARDS OF MANUAL SCAVENGERS IN TRICHIRAPALLI MUNICIPAL CORPORATION- A SOCIOLOGICAL STUDY, Dr. M. VIJAYA KUMAR & Prof (Dr) N.R.SURESH BABU	166-170
25	THE EVOLVING LANDSCAPE OF CYBER LAW AND CYBER SECURITY, SUMIYA FAROOK & MARIYAM MUBASSARA	171-179
26	FORENSIC ACCOUNTING AND FRAUD, Dr. R MARI SAKTHI , B. KIRUTHIKA & S. RAKSHITHA	180-187

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