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S. No	Title	Page No.
1	A STUDY ON BALANCE OF WORK LIFE OF WOMEN EMPLOYEES IN PRIVATE BANKING SECTOR, Mrs. A. PAULINE ANUCIA MARY & Dr. R. THANGASUNDARI	1-8
2	OVERCONFIDENCE AND AVAILABILITY BIAS IN THE INDIVIDUAL INVESTOR’S INVESTMENT DECISION-MAKING BEHAVIOUR THROUGH THE LOCUS OF CONTROL, Ms. KIRUTHIKA R. & Dr. S. RAMYA	9-14
3	A STUDY ON WORKFORCE DEVELOPMENT AND SKILL ENHANCEMENT IN THE MANUFACTURING INDUSTRY AT TRICHY, R. ELAVARASI & Dr. P. DHANALAKSHMI	15-24
4	A COMPREHENSIVE STUDY ON THE CUSTOMERS PERCEPTION & ACCEPTANCE OF FINTECH SOLUTIONS IN THE BANKING SECTOR, Mrs. A. ABI & Dr. V. JAISANKAR	25-36
5	DIGITAL ACCESS, MOBILE BANKING SERVICES, AND FINANCIAL EMPOWERMENT: INSIGHTS FROM A SURVEY OF URBAN YOUTH IN INDIA, MUTYALA SRIDURGA & Dr. MURUGESAN. D	37-42
6	A FINANCIAL FOOTPRINTS IN THE PAPER GIANTS OF INDIA; A COMPARATIVE STUDY WITH THE STATISTICAL INSIGHTS, Dr. B. BHARATHI & Mrs. R. BHUVANESWARI	43-50
7	EVALUATING THE IMPACT OF PMMY AND BUSINESS ECOSYSTEM ON WOMEN ENTREPRENEURS IN SOUTH INDIA: A SOCIO-BUSINESS PROFILE PERSPECTIVE, Dr. C. PARAMASIVAN	51-59
8	A STUDY ON ENTREPRENEURSHIP CHALLENGES AND OPPORTUNITIES WITH THE EVIDENCE FROM SELECTED ENTERPRISES IN COIMBATORE DISTRICT, Ms. P. DEEPIKA & Dr. G. KARTHIK	60-67
9	A STUDY ON JOB SATISFACTION AND WORK LIFE BALANCE OF HEALTHCARE WORKERS IN MAYILADUTHURAI DISTRICT, S. KALYANI & Dr. S. RAJKUMAR	68-75
10	A STUDY ON BUYING DECISIONS AND PREFERENCES OVER GREENMARKETING PRODUCTS IN TIRUCHIRAPPALLI DISTRICT, TAMIL NADU, Ms. V. SAKUNTHALA & Dr. S. RAMYA	76-83
11	A STUDY ON CONSUMER DEMOGRAPHICS AND BRAND LOYALTY TOWARDS HERBAL PRODUCTS IN TIRUCHIRAPPALLI, Ms. N. SHAHIN NAZEEBA BANU & Dr. B. ARTHI	84-93
12	A STUDY ON LABOUR WELFARE MEASURES IN SUGAR MILLS IN TAMIL NADU, Ms. A. JANNATHUL FIRTHOES & Dr. V. SELVARAJ	94-100
13	JOB SATISFACTION AND QUALITY OF WORK LIFE OF EMPLOYEES IN PRIVATE SECTOR BANKS WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY, MURUGANADHAM. V	101-107
14	FACTORS INFLUENCING PERSONAL INVESTMENT DECISIONS AND FINANCIAL SATISFACTION OF TIRUCHIRAPPALLI’S WITH SPECIAL REFERENCE TO SMALL-SCALE WOMEN ENTREPRENEURS, Dr. DHANABAL R	108-115
15	AN ANALYTICAL STUDY ON JOB SATISFACTION OF STAFF NURSES IN THE HEALTHCARE SECTOR OF TIRUCHIRAPALLI, Mrs. J. SAGAYAMARY ,Dr. R. SUNDHARARAMAN & Dr. M. SHARMILA	116-123
16	THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE GROWTH AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMES) WITH REFERENCE TO PUMP INDUSTRIES IN COIMBATORE, Dr. D. MOORTHY, Dr. J. CHRISTINA JEYADEVI & Dr. THIRUMAL RAMAN	124-132

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