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MSME Udyam Reg. No. UDYAM-TN-27-0040698 and 12A & 80 Gby Government of India)

RESEARCH EXPLORER

(An International Journal on Economics and Business Management
ISSN: 2250-1940 (Print), 2349 - 1647(Online)
Impact Factor: 8.276 (12OR), 3.676(COSMOS)

Vol : XV

January -March  2026

Issue 50

Content

S. No Title Page No.
1 UNVEILING CUSTOMER RELATIONSHIP MANAGEMENT DYNAMICS IN THE BANKING SECTOR, Mrs. SUGANTHI G & Dr. SELVALAKSHMI G 1-12
2 A STUDY ON SEO’S IMPACT IN THE PRIVATE TOURISM SECTOR IN TAMIL NADU IN DIGITAL VISIBILITY AND TOURIST LOYALTY, M. PRINCESS MONICA VICTORIA & Dr. B. DIVYA PRIYA 13-19
3 DETERMINANTS OF EMPLOYEE ENGAGEMENT AND THEIR INFLUENCE ON PRODUCTIVITY: A STUDY OF WOMEN BANK EMPLOYEES IN COIMBATORE CITY, M. A. REGINA BANU & Dr. R. RAJKUMAR 20-26
4 THE INFLUENCE OF EMPLOYEE BRANDING ON TALENT ATTRACTION AND RETENTION: A STUDY OF THE SELECTED PHARMACEUTICAL SECTOR TAMIL NADU, S. RAJESWARI & Dr. S. BABU 27-34
5 AN ANALYSIS ON PERCEPTION OF INVESTORS TOWARDS SAVINGS AND INVESTMENT IN THANJAVUR DISTRICT, M. ARIVAZHAGAN & Dr. A. ARULRAJ 35-43
6 AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION TOWARDS D-MART WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI DISTRICT, DEEPAK G & Dr. A. ARULRAJ 44-50
7 ANALYZING THE RELATIONSHIP BETWEEN GOLD PRICES AND STOCK MARKET PERFORMANCE, Mrs. V. RAMYA 51-56
8 A STUDY ON FINANCIAL PERFORMANCE USING RATIO ANALYSIS OF KARUR CENTRAL CO-OPERATIVE BANK, Dr. M. SANTHI 57-64
9 A STUDY ON THE INFLUENCE OF MONETARY AND NONMONETARY REWARD SYSTEMS ON THE PERFORMANCE OF DEVELOPMENT OFFICERS WORKING IN LIFE INSURANCE CORPORATION IN CHENNAI CITY, N. SASIREKHA & Dr. S. MALA 65-72
10 ROLE OF HR IN ENHANCING WORK-FAMILY ENRICHMENT BEYOND WORK-FAMILY CONFLICT, P. SINDHU ,S. SOUNDARYA & K. KAVYASHREE 73-79
11 A STUDY ON THE IMPACT OF CONSUMER BUYING BEHAVIOUR ON DURABLE GOODS IN VASANTH & CO” WITH A SPECIAL REFERENCE TO CHENNAI DISTRICT, Dr. G. PURUSHOTHAMAN 80-90
12 THE ROLE OF SERVICE QUALITY AND SATISFACTION IN BUILDING LOYALTY IN ONLINE FOOD DELIVERY PLATFORMS, Ms. N. SHANTHI & Dr. M. MANIMEKALAI 91-98
13 A STUDY ON MARKETING CHALLENGES FACED BY SELLERS OF SIDDHA PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY, Dr. P. SRIRENGANAYAKI & M. RAJATHI 99-103
14 AN ANALYSIS OF AGRICULTURAL CREDIT AND DEBT IN INDIA COMPARISON BETWEEN TAMIL NADU AND UTTAR PRADESH, Dr. M. SANGEETHA & Dr. S. GNANAPRAKESH 104-118
15 PERSONALITY TRAITS AND VOTING BEHAVIOUR IN THE INDIAN CONTEXT: A CONCEPTUAL PSYCHOLOGICAL FRAMEWORK, Mr. R. ESHWAR & Mr. R. GOKUL 119-123
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