Content

S. No	Title	Page No.
1	UNVEILING CUSTOMER RELATIONSHIP MANAGEMENT DYNAMICS IN THE BANKING SECTOR, Mrs. SUGANTHI G & Dr. SELVALAKSHMI G	1-12
2	A STUDY ON SEO’S IMPACT IN THE PRIVATE TOURISM SECTOR IN TAMIL NADU IN DIGITAL VISIBILITY AND TOURIST LOYALTY, M. PRINCESS MONICA VICTORIA & Dr. B. DIVYA PRIYA	13-19
3	DETERMINANTS OF EMPLOYEE ENGAGEMENT AND THEIR INFLUENCE ON PRODUCTIVITY: A STUDY OF WOMEN BANK EMPLOYEES IN COIMBATORE CITY, M. A. REGINA BANU & Dr. R. RAJKUMAR	20-26
4	THE INFLUENCE OF EMPLOYEE BRANDING ON TALENT ATTRACTION AND RETENTION: A STUDY OF THE SELECTED PHARMACEUTICAL SECTOR TAMIL NADU, S. RAJESWARI & Dr. S. BABU	27-34
5	AN ANALYSIS ON PERCEPTION OF INVESTORS TOWARDS SAVINGS AND INVESTMENT IN THANJAVUR DISTRICT, M. ARIVAZHAGAN & Dr. A. ARULRAJ	35-43
6	AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION TOWARDS D-MART WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI DISTRICT, DEEPAK G & Dr. A. ARULRAJ	44-50
7	ANALYZING THE RELATIONSHIP BETWEEN GOLD PRICES AND STOCK MARKET PERFORMANCE, Mrs. V. RAMYA	51-56
8	A STUDY ON FINANCIAL PERFORMANCE USING RATIO ANALYSIS OF KARUR CENTRAL CO-OPERATIVE BANK, Dr. M. SANTHI	57-64
9	A STUDY ON THE INFLUENCE OF MONETARY AND NONMONETARY REWARD SYSTEMS ON THE PERFORMANCE OF DEVELOPMENT OFFICERS WORKING IN LIFE INSURANCE CORPORATION IN CHENNAI CITY, N. SASIREKHA & Dr. S. MALA	65-72
10	ROLE OF HR IN ENHANCING WORK-FAMILY ENRICHMENT BEYOND WORK-FAMILY CONFLICT, P. SINDHU ,S. SOUNDARYA & K. KAVYASHREE	73-79
11	A STUDY ON THE IMPACT OF CONSUMER BUYING BEHAVIOUR ON DURABLE GOODS IN VASANTH & CO” WITH A SPECIAL REFERENCE TO CHENNAI DISTRICT, Dr. G. PURUSHOTHAMAN	80-90
12	THE ROLE OF SERVICE QUALITY AND SATISFACTION IN BUILDING LOYALTY IN ONLINE FOOD DELIVERY PLATFORMS, Ms. N. SHANTHI & Dr. M. MANIMEKALAI	91-98
13	A STUDY ON MARKETING CHALLENGES FACED BY SELLERS OF SIDDHA PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY, Dr. P. SRIRENGANAYAKI & M. RAJATHI	99-103
14	AN ANALYSIS OF AGRICULTURAL CREDIT AND DEBT IN INDIA COMPARISON BETWEEN TAMIL NADU AND UTTAR PRADESH, Dr. M. SANGEETHA & Dr. S. GNANAPRAKESH	104-118
15	PERSONALITY TRAITS AND VOTING BEHAVIOUR IN THE INDIAN CONTEXT: A CONCEPTUAL PSYCHOLOGICAL FRAMEWORK, Mr. R. ESHWAR & Mr. R. GOKUL	119-123

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