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S. No	Title	Page No.
1	A DESCRIPTIVE STUDY ON CUSTOMER PREFERENCE TOWARDS SHOPPING IN VR FORUM MALL WITH SPECIAL REFFERENCE TO CHENNAI CITY, NARAYANASAMY P.S & Dr. S PARTHIBAN	1-7
2	REVEALING THE POWER OF SOCIAL MEDIA: HOW ADVERTISING INFLUENCES CONSUMER PURCHASE INTENTIONS, KIRUTHIKA N & Dr. K RAJAM	8-22
3	ENHANCING FOREIGN TOURISM IN KERALA: THE ROLE OF THE TOURISM PROMOTION COUNCIL, P. AKHILASAN & Dr. B. KANNAN	23-31
4	A STUDY ON FINTECH REVOLUTION AND ITS IMPACT ON FINANCIAL INCLUSION IN RURAL AREAS OF PUDUKKOTTAI DISTRICT, Dr. C. PARAMASIVAN & Mr. C. MUTHUKUMAR	32-39
5	A STUDY ON FACTORS INFLUENCING CONSUMER SATISFACTION TOWARDS INSTANT FOOD PRODUCTS, Ms. MONIKA A & Dr. T. UNNAMALAI	40-53
6	TRANSFORMING PAYMENT PATTERNS: THE ROLE OF UPI AND IMPS IN MONTHLY TRANSACTIONS IN INDIA, Dr. C. PARAMASIVAN & Mr. SURYA	54-62
7	JUNGLE NAMA: A SHARP FOCUS ON THE PERENNIAL AGE OF CLIMATE CHANGE, LINJU M & Dr. A. J MANJU	63-67
8	A STUDY ON RATING OF E-BANKING FEATURES ON SERVICE QUALITY AMONG THE CUSTOMERS., Mrs.M.PRATHEEPA & Dr.A.SELVENDRAN	68-78
9	A STUDY ON EMPLOYEES JOB SATISFACTION OF HARDWARE SHOPS IN TAMIL NADU, Dr. MURUGESAN. D & Dr. KANDASAMY. C	79-87
10	A STUDY ON JOB SATISFACTION OF SHIPPING EMPLOYEES IN CHENNAI, TAMILNADU, Dr. A. KRISHNAN & Dr.K.KALAISELVI	88-93
11	PROMOTING WOMEN-LED SUSTAINABLE BUSINESS MODELS THROUGH WATERSHED INNOVATIONS IN RURAL TIRUCHIRAPPALLI, Ms. C. VIJAYALAKSHMI & Prof. N. MURUGESWARI	94-99
12	INTEGRATING TRADITIONAL WISDOM AND MODERN TECHNOLOGY FOR SUSTAINABLE AGRICULTURE: A GENDER- INCLUSIVE APPROACH, Prof. N. MURUGESWARI	100-105
13	CONSUMER PERCEPTION AND AWARENESS TOWARDS ELECTRIC BIKES IN MADURAI DISTRICT, Dr. M. KETHARAJ & Dr. M. S. MEENAKSHI	106-110

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