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S. No	Title	Page No.
1	A DESCRIPTIVE STUDY ON CUSTOMER PREFERENCE TOWARDS SHOPPING IN VR FORUM MALL WITH SPECIAL REFFERENCE TO CHENNAI CITY, NARAYANASAMY P.S & Dr. S PARTHIBAN	1-7
2	REVEALING THE POWER OF SOCIAL MEDIA: HOW ADVERTISING INFLUENCES CONSUMER PURCHASE INTENTIONS, KIRUTHIKA N & Dr. K RAJAM	8-22
3	ENHANCING FOREIGN TOURISM IN KERALA: THE ROLE OF THE TOURISM PROMOTION COUNCIL, P. AKHILASAN & Dr. B. KANNAN	23-31
4	A STUDY ON TRANSPORTATION FLEET AND CARGO MANAGEMENT AT PYROLOGICS SYSTECH INTERNATIONAL, Mr. NARAYANASAMY P.S	32-39
5	A STUDY ON FACTORS INFLUENCING CONSUMER SATISFACTION TOWARDS INSTANT FOOD PRODUCTS, Ms. MONIKA A & Dr. T. UNNAMALAI	40-53
6	TRANSFORMING PAYMENT PATTERNS: THE ROLE OF UPI AND IMPS IN MONTHLY TRANSACTIONS IN INDIA, Dr. C. PARAMASIVAN & Mr. SURYA	54-62