(An ISO Certified Association Registered under Trust Act & NGO DARPAN (TN/2021/0298313) and MSME Udyam Reg. No. UDYAM-TN-27-0040698)

SELP JOURNAL OF SOCIAL SCIENCE

(A Blind Review & Refereed Quarterly Journal with ISSN : 0975-9999 (P) 2349-1655 (O)

Impact Factor : 3.655 (CIF), 2.78(IRJIF), 2.5(JIF), 2.77(NAAS)

Volume XVI                                                                                             January -March 2025                                                                                             Issue 60

Content

S. No Title Page No.
1 DRIVING CHANGE IN LEGACY ORGANIZATIONS: STRATEGIC LEADERSHIP AND ORGANIZATIONAL TRANSFORMATION, MANOHAR SINGH & Dr. L.S. RAWAT 1-7
2 A STUDY ON EFFECTIVENESS IN LABOUR HEALTH SAFETY ENVIRONMENT (HSE) MEASUERS AT RAMCO CEMENTS LIMITED, VIRUDHUNAGAR, Dr.L.JOSHUA PAUL MOSES 8-13
3 A STUDY ON IMPACT OF DIGITAL MARKETING ON BUYING BEHAVIOUR OF CONSUMERS IN MADURAI CITY, Dr.K.SATHIYA 14-19
4 ISSUES OF UNORGANIZED WOMEN LABOURERS WITH REFERENCE TO CONSTRUCTION INDUSTRY IN ARUPPUKOTTAI TALUK, Dr.R. RENGANAYAKI, N. YUVASHREE, V. BHARATHI 20-24
5 A STUDY ON THE IMPACT OF DIGITALISATION OF INDIRECT TAXATION IN INDIA, C.PANDISELVI, DR. R. MUTHUKRISHNAVENI 25-29
6 THE IMPACT OF PERSONALIZATION AND EMOTIONAL TIGGERS ON CONSUMER ENGAGEMENT IN DIGITAL MARKETING, K. ATHILA AFRIN 30-35
7 ROLE OF FINTECH IN FINANCIAL SECTORS IN INDIA, Dr.D.AKILARANI, Dr.P.ISWARYALAKSHMI 36-41
8 A STUDY ON CONSUMER ATTITUDE TOWARDS READY-TO-EAT FOOD WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN VIRUDHUNAGAR DISTRICT, Mrs. M. ANITHA, Y. AMRIN NISHA 42-47
9 A STUDY ON FACTORS INFLUENCING ONLINE SHOPPING BEHAVIOUR AMONG COLLEGE STUDENTS IN VIRUDHUNAGAR DISTRICT, Mrs. M. ANITHA, A.RAJALAKSHMI 48-53
10 SURVEY: THE EVOLUTION OF MODERN ENTREPRENEURSHIP IN SPORTS AT VIRUDHUNAGAR DISTRICT, Mr.T. MADALAI MANIKANDAN, Mr.M. KATHIRAVAN 54-56
11 THE IMPACT OF RURAL DEVELOPMENT AND TECHNOLOGICAL INNOVATION IMPLEMENTED IN MGNREGA SCHEME IN VIRUDHUNAGAR DISTRICT, Mr.M.MUTHUMARI, Dr.S.MEENAKUMARI 57-61
12 MOBIMOUSE: REMOTE DESKTOP CURSOR CONTROL VIA MOBILE DEVICE, AFTAB DAKHAVE, PRINCE PAL, MITHILA CHAVAN 62-70
13 IMPACT OF ASANA AND PRANAYAMA ON SELECTED PHYSIOLOGICAL VARIABLES AMONG COLLEGE STUDENTS, M.BASTIN RANJITH, Dr.D.RAJALAKSHMI 71-74
14 TALENT MANAGEMENT AND DIGITAL TRANSFORMATION OF STRATEGIES IN EDUCATION SECTOR, Mr. P. ANBUCHEZHIENKAMARAJ, Dr. M. RIFAYA MEERA Dr. R. SUNDERARAJ 75-79
15 UTILIZING JUTE GEOTEXTILE FOR SUSTAINABLE GROUND IMPROVEMENT IN INDIA, Mr. RISHAV SINGH, Mr. ADITIYA SHANKAR GHOSH 80-86
16 A STUDY ON SUSTAINABLE DEVELOPMENT GOALS THROUGH THE STARTUP ECOSYSTEM IN TAMIL NADU, Dr. C. PARAMASIVAN, Ph.D. 87-95
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