SELP JOURNAL OF SOCIAL SCIENCE (A Blind Review & Refereed Quarterly Journal with ISSN : 0975-9999 (P) 2349-1655 (O) Impact Factor : 5.650 (I2OR), 4.111(COSMOS), 2.5(JIF), 2.77(NAAS) Volume XVII January-March 2026 Issue 64 Content S. No Title Page No. 1 WOMEN EMPLOYEE ENGAGEMENT AND ITS IMPACT ON PRODUCTIVITY IN PRIVATE SECTOR BANKS: AN EMPIRICAL STUDY IN COIMBATORE CITY, M. A. REGINA BANU & Dr. R. RAJKUMAR 1-5 2 THE HUMAN FACTOR IN INTELLIGENT BANKING: MERGING BEHAVIOURAL FINANCE WITH ARTIFICIAL INTELLIGENCE, Dr. D. MOORTHY & Dr. SHRIJA C S 6-12 3 SOCIAL MEDIA MARKETING – A REAL SUCCESS TRANSFORMATION IN DIGITAL MARKETING, Dr. V. PRABAVATHI & Dr. R. RADHAMANI 13-16