(An ISO Certified Association Registered under Trust Act & NGO DARPAN (TN/2021/0298313) and MSME Udyam Reg. No. UDYAM-TN-27-0040698)

SELP JOURNAL OF SOCIAL SCIENCE

(A Blind Review & Refereed Quarterly Journal with ISSN : 0975-9999 (P) 2349-1655 (O)

Impact Factor : 3.655 (CIF), 2.78(IRJIF), 2.5(JIF), 2.77(NAAS)

Volume XV                                                                                             April – June 2024                                                                                             Issue 56

Content

S. No Title Page No.
1 A STUDY ON THE EFFECTIVENESS OF PERFORMANCE APPRAISAL SYSTEM WITH REFERENCE TO SRL VELA SMELTERS, Dr. P. VANITHA, MBA., M.Phil., Ph.D., & K. AARTHI, MBA., 1-4
2 ANALYSIS OF MARKETING STRATEGIES – AS STUDY OF ABT GROUP OF COMPANY, TIRUCHENGODE, Dr.P.VANITHA, MBA., M.Phil., Ph.D., & G.Z.ABUTHAHIR, MBA. 5-7
3 A STUDY ON THE ROLE OF HRD PRACTICES IN EMPLOYEE RETENTION WITH REFERENCE TO DOITER CASTING, COIMBATORE, Dr.P.VANITHA, MBA., M.Phil., Ph.D., & T. AKSHAYANIVASINI, MBA. 8-11
4 IMPACT OF SALES PROMOTION ON MARKETING OF AAVIN PRODUCTS – A STUDY AT SALEM CITY, Dr. P. VANITHA, MBA., M.Phil., Ph.D., & A.AMIRTAA, MBA 12-15
5 A STUDY ON FINANCIAL PERFORMANCE IN PANDIYANS INDUSTRIES AT COIMBATORE, Dr. P. VANITHA, MBA., M.Phil., Ph.D., & AROKIA VINCY VS, MBA. 16-19
6 FINANCIAL STATEMENT ANALYSIS IN RAN INDIA STEELS PVT LTD PARAMATHI VELLUR, Dr. P. VANITHA, MBA., M.Phil., Ph.D., & S.BHARANI DHARAN, MBA 20-23
7 IMPACT OF AUTOMATING OPERATIONAL PROCESS ON EMPLOYEE JOB PERFORMANCE – A STUDY AT SAKTHI SUGARS LIMITED, Dr. P. VANITHA, MBA., M.Phil., Ph.D., & P. BOOPATHI, MBA 24-27
8 HIRING STRATEGIES AND EMPLOYEE SELECTION- A STUDY AT SELECTIVE IT COMPANIES, COIMBATORE, Dr. P. VANITHA, MBA., M.Phil., Ph.D., & R.DEEPIKA, MBA 24-27
9 A STUDY ON HUMAN RESOURCE PLANNING AND ITS IMPACT ON ORGANISATIONAL PERFORMANCE AT SESHASAYEE PAPER AND BOARDS LIMITED ERODE, Dr. S. RAMASAMY MA, MBA, M.Phil. Ph.D. & DEVA SRIRAM. G MBA 28-31
10 A STUDY ON CASH MANAGEMENT IN MILKY MIST DAIRY FOOD PRIVATE LIMITED, ERODE, Dr. S. RAMASAMY MA, MBA, M.Phil. Ph.D. & B. DHARANITHARAN, MBA 32-35
11 A STUDY ON INVENTORY MANAGEMENT AND BUDGET CONTROL SYSTEM IN BESTEN PUMPS AT COIMBATORE, Dr. S. RAMASAMY MA, MBA, M.Phil. Ph.D. & DHARUNESH.P MBA 35-38
12 A STUDY ON EMPLOYEE MOTIVATION AND WELFARE MEASURES IN INDIA CEMENTS, Dr. S. RAMASAMY MA, MBA, M.Phil. Ph.D. & S. P. DIVYA, MBA 39-42
13 A STUDY ON CUSTOMER SATISFACTION AT SAN TECHNOVATION, Dr. S. RAMASAMY MA, MBA, M.Phil. Ph.D. & GAYATHRI. G, MBA 43-46
14 A STUDY ON CONSUMER BUYING PREFERENCE TOWARDS GROCERIES WITH SPECIAL REFERENCE TO JAISURYAS DEPARTMENT STORES, ERODE, Dr. S. RAMASAMY MA, MBA, M.Phil. Ph.D. & GIRI. S, MBA 47-50
15 A STUDY ON BEST HUMAN RESOURCES (HR) PRACTICES IN KMB GRANITES PRIVATE LIMITED. SALEM, Dr. S. RAMASAMY MA, MBA, M.Phil. Ph.D. & GOKUL.R MBA 51-54
16 A STUDY ON FINANCIAL PERFORMANCE ANALYSIS OF ANNAPOORNA CONSUMER PRODUCTS PVT. LTD, COIMBATORE, Dr. S. RAMASAMY MA, MBA, M.Phil. Ph.D. & S. GOKULA SANTHOSH MBA 55-58
17 A STUDY ON CUSTOMER ATTITUDE, PERCEPTION AND SERVICE QUALITY AT RANAYA SILKS, Dr. M. RAJAMANICKAM, MBA., M.Phil., Ph.D., & R. GOWSHIKA, MBA 59-61
18 A STUDY ON EMPLOYEE SAFETY AND WELFARE MEASUREMENT WITH SPECIAL REFERENCE IN ANITHAA WEAVING MILL AT NAMAKKAL, Dr. M. RAJAMANICKAM, MBA., M.Phil., Ph.D., & S.JAYAKUMAR, MBA 62-65
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