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1 |
LEVERAGING AI AND NLP FOR TRANSFORMATIVE SUSTAINABLE BUSINESS DEVELOPMENT: ENHANCING MARKET ANALYSIS, CUSTOMER INSIGHTS, AND COMPETITIVE INTELLIGENCE, R.HARSHITHA, K.CHANDRIKA
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1-7 |
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2 |
ARTIFICIAL INTELLIGENCE TOOLS INFLUENCING CONSUMER’S INTRINSIC DESIRES TOWARDS PURCHASE DECISIONS, Dr.J.SALOMI BACKIA JOTHI
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8-13 |
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3 |
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON LABOR MARKETS IN THE DIGITAL ECONOMY, S. ALEXANDER DANIFEL, Dr. P. AMARJOTHI
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14-20 |
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4 |
DIGITAL MARKETING AND INNOVATIONS FOR PHARMACEUTICAL INDUSTRY – EMPIRICAL STUDY, Mr. M. REVANTH, Dr. S. MEENAKUMARI
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21-25 |
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5 |
PERSPECTIVES OF BANK EMPLOYEES ON AI IMPLEMENTATION IN BANKS, Dr.B.NANDHINI, Dr.R.SHANTHI
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26-32 |
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6 |
EXPLORING THE SYNERGY BETWEEN AI AND DIGITAL SUSTAINABILITY, Dr.M.NIRMALA, Dr.M.NEELIMA
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33-42 |
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7 |
EXAMINING THE IMPACT OF DIGITAL HR AND KEY FACTORS ON ORGANIZATIONAL GOALS AND PERFORMANCE, S. PUSHPA, Dr. D VIJAYASREE
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43-53 |
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8 |
RECYCLE TECHNOLOGY ADOPTION OF FLORISTS FOR SUSTAINABILITY, Dr.M.PONNIEN SELVI, Dr.R.ATHEESWARI
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54-61 |
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9 |
SUSTAINABLE BUSINESS PRACTICES: INTEGRATING ENVIRONMENTAL AND SOCIAL RESPONSIBILITY INTO CORPORATE STRATEGY, Dr. SHIVANGI AWASTHI
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62-72 |
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10 |
STUDY OF VIRAL MARKETING’S INFLUENCE ON EMERGING MARKETS, Mrs. B.R. DIVYA SHREE, Dr. R.B. NAGARATHINAM
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73-76 |
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11 |
THE ROLE OF DIGITAL TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT OF BUSINESS, Dr.R.ANBUSELVI , Dr.P.SELVAMANI
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77-81 |
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12 |
A STUDY ON TRANSFORMING DYNAMICS OF DIGITAL BANKING: AN INDIAN PERSPECTIVE, A.VENKATESH BOOPATHY, Dr.J.KAMATCHI ESWARAN
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82-88 |
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13 |
INTEGRATING AGILE QUALITY MODELS IN BANKING PORTAL DEVELOPMENT: BENEFITS AND CHALLENGES, Dr. GUNJAN BHAYANA, Dr. SRISHTI, Ms. ANJU
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89-97 |
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14 |
THE GROWTH OF DIGITAL MARKETING – AN OVERVIEW, Dr.P.ALAGARSAMY
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98-105 |
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15 |
ROLE OF FINTECH IN THE FINANCIAL SECTOR IN INDIA, Mrs. M. ANITHA, Dr. R. RATHEKA
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106-111 |
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16 |
THE POTENTIAL INFLUENCE OF ARTIFICIAL INTELLIGENCE ON EQUITY AND INCLUSION IN EDUCATION, Dr.J.KAMATCHI ESWARAN
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112-119 |
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17 |
FACTORS INFLUENCING AN AI IMPLEMENTATION STRATEGY IN BUSINESS, Dr.R.SHOBANA DEVI. Dr.M.SURESH
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120-124 |
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18 |
LIFE CYCLE COSTING IN AUTOMATIVE INDUSTRY – CASE STUDY, Dr.R.MUTHUKRISHNAVENI, K.GOKILA
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125-130 |
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19 |
APPLICATION OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING: A STRATEGY FOR DEVELOPING A SUCCESSFUL BUSINESS, Dr.R.SIVAJOTHI
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131-137 |
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20 |
SUSTAINABLE GREEN CONSUMERISM EXHIBITED BY THE CONSUMERS IN VIRUDHUNAGAR CITY, TAMIL NADU, Dr.K.PUSHPA VENI, Dr.R.JEYANTHI
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138-145 |
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21 |
SAVINGS BEHAVIOUR OF RURAL PEOPLE IN SRIVILLIPUTHUR TALUK, Dr.T. JEBASHEELA, Dr.C. ANUPRIYA
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146-153 |
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22 |
A STUDY ON EFFECTS OF ONLINE ADVERTISING IN AUTOMOBILE SALES IN VIRUDHUNAGAR, Dr.S.MAHESHWARI , Dr.P.GEETHA
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154-159 |
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23 |
ENHANCING CORPORATE GOVERNANCE IN THE INSURANCE SECTOR: PRACTICES AND PERSPECTIVES, Dr. J. VIMAL PRIYAN
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160-167 |
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24 |
ENTREPRENEURIAL INNOVATION AND ITS SUCCESS IN DIVERSIFIED GLOBAL ENVIRONMENT: APPROACHES TO SDGS, TRANSFORMING INDIA TO VIKSHIT BHARAT, DEEPAK KUMAR PRASAD
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168-175 |
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25 |
GREEN MARKETING PRACTICES AND CONSUMER BEHAVIOR IN TIRUCHIRAPPALLI DISTRICT: AN ASSESSMENT, M. SATHYA, Dr. M. ABDUL KAREEM
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176-188 |
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26 |
IMPACT OF WORKING CAPITAL MANAGEMENT ON PROFITABILITY IN FMCG COMPANIES: A CASE STUDY OF ITC LTD, Dr.MIJARUL ISLAM, Prof. PRANAM DHAR, HABIBUR RAHAMAN
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189-197 |
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27 |
BLOCKCHAIN TECHNOLOGY, M.THENMOZHI
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198-208 |
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28 |
PROTECTION OF CHILD RIGHTS – PREVENTION OF GIRL CHILD FROM ABUSE, Mrs. BRINDA R & Dr. D. AARTHI SARAVANAN
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209-214 |
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29 |
AN EXPLORATORY STUDY ON CULTURAL IDENTITY CHALLENGES AND EXPERIENCES IN ‘SISTER OF MY HEART’ BY CHITRA BANERJEE DIVAKARUNI, Ms. B. SUGANYA & Dr. A.J. MANJU
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215-221 |
INDIAN ACADEMIC