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MSME Udyam Reg. No. UDYAM-TN-27-0040698 and 12A & 80 Gby Government of India)

RESEARCH EXPLORER

(An International Journal on Economics and Business Management
ISSN: 2250-1940 (Print), 2349 - 1647(Online)
Impact Factor: 2.014(IRJIF), 1.85(JIF), 1.056(RIF)

Vol : XIV

July-September  2025

Issue 48

Content

S. No Title Page No.
1 A STUDY ON OVERVIEW OF SHOPPING MALLS IN INDIA- A STUDY, G. BHAVANANDAN & Dr. S. SUDHAGAR 1-13
2 THE ESSENCE OF DEMOGRAPHIC WORKFORCE – A PARADIGM CHALLENGE, Dr. G. RADHIKA, Dr. M. VIJAYALAKSHMI & Mr. J. MURALIDHARAN 14-21
3 ENGLISH LANGUAGE TEACHING IN INDIA: CONTEMPORAT APPROACHES AND NEW OUTLOOKS, SANCHITA CHAKRABORTY 22-25
4 RECRUITMENT AND SELECTION PROCESS OF TEACHING STAFFS IN EDUCATIONAL INSTITUTIONS IN BENGALURU, SUMALATHA N 26-30
5 EVALUATING THE ENGINEERING AND ESG PERFORMANCE OF SUSTAINABLE CONSTRUCTION MATERIALS: A SYSTEMATIC REVIEW, Dr. ARIJIT MAITY & RISHAV SINGH 31-45
6 OVERVIEW OF THE HEALTH INSURANCE INDUSTRY IN INDIA, J. NANDHINI & Dr. B. KANNAN 46-55
7 A STUDY ON INSURANCE MARKETING AND AXIS MAX LIFE INSURANCE PLAN IN THANJAVAUR DISTRICT, Mr. P. JAMABULINGAM & Dr. C. THIRUCHELVAM 56-64
8 A STUDY ON HRM APPROACHES TO INDUSTRIAL SECTORS IN COIMBATORE DISTRICT, Mr. R. SRINIVASAN & Dr. C. THIRUCHELVAM 65-72
9 A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES – A STATISTICAL ANALYSIS, Dr. R. KARTHIGA & M. SANTHOSH 73-75
10 EXPLORING AI’S ROLE IN SHAPING ENTREPRENEURSHIP AND ECONOMIC PROGRESS, BALA. V & Dr.P.ANANDHAN 76-79
11 INVESTOR AWARENESS AND PERCEPTION TOWARDS MUTUAL FUNDS SPECIAL REFERENCE TO PERAMBALUR, K. PERIYASAMY & Mr. N. MUTHURAJA 80-83
12 A STUDY ON MARKET POTENTIAL FOR FITNESS EQUIPMENT IN CARDIO PVT LTD., CHENNAI., DHANUSH RUBAN.R & Mr. S. RAJASEKARAN 84-88
13 A STUDY ON QUALITY CIRCLE MANAGEMENT TOWARDS HITHARTH ENTERPRISES, VILLUPURAM, Dr. S. ANANTHI & M.GOWTHAMAN 89-94
14 A STUDY ON THE MARKET ANALYSIS OF SERVICES AT RECCSAR PRIVATE LIMITED, MADURAI, CHANDRU.K & Dr. T. ANBUMOZHI 95-98
15 A STUDY ON LABOR WELFARE IN SJLT – THURAIYUR, M.MOHAMED ASIM & AYYAPPAN.C 99-103
16 A STUDY ON RECRUITMENT AND TRAINING WITH REFERENCE TO SUPREME STEEL COMPANY IN TRICHY, Dr. P. DEEPA & S. KAZIR AHAMED 104-111
17 A STUDY ON FINANCIAL PERFORMANCE ANALYSIS OF THE ASSOCIATED CEMENT COMPANIES LTD., COIMBATORE, ARUN KUMAR.P & Dr. R. AGILA 112-114
18 AI IN ENTREPRENEURSHIP AND BUSINESS INNOVATION, Mr. T. JAIKANTH & B. KABIL DEVAN 115-118
19 AI AND TEACHERS SUPPORT SYSTEMS, Mr. M. MOHAMED HUSSAIN & G. KIRUBAHAR 119-126
20 THE ROLE OF ARTIFICIAL INTELLIGENCE IN MODERN BANK RISK MANAGEMENT, DINAKAR.P & THAMAYANTHI.R 127-129
21 STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS KOVAI MARUTHI PAPERS & BOARDS PVT, LTD, TO NAMAKKAL, AJAY KUMAR.S & HARINI A 130-133
22 STUDY ON CUSTOMER PROBLEMS FACED BY E-BANKING WITH SPECIAL REFERENCE IN AXIS BANK COIMBATORE, Mr. E. GOWTHAM & Mr. E. MEENAKSHI CHOKKANATHAN 134-138
23 A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE IN TIDAL SOFTWARE SOLUTIONS, AT CHENNAI, KARTHICK.S & BANU PRIYA.V 139-142
24 INTELLECTUAL LANDSCAPES OF AI IN MANAGEMENT STUDIES, AAKASH.S & ROOPALA P 143-144
25 A STUDY ON CONSUMER BEHAVIOR TOWARDS INSTAGRAM ADVERTISEMENT, ARUN.N & SAKILA BANU.S 145-150
26 A STUDY ON CUSTOMER BEHAVIOUR IN EAGLE HI – TECH SOFTCLOU PRIVATE LIMITED, CHENNAI., B. KEERTHANA & S. SELVA KUMAR 151-158
27 A STUDY ON FINANCIAL LITERACY AMONG COLLEGE STUDENTS, Mr. N. VELMURUGAN & V.PAVITHARAN 159-164
28 OPERATIONAL AND MARKETING EFFICIENCY OF VIJAY MILK DAIRY, MADHUBALAN. S & VIGNESHWARAN. S 165-168
29 A STUDY ON PRODUCTIONAND PRODUCTIVITY OF MILK INVEPPURBLOCK OF PERAMBALUR DISTRICT, P. VIJAY 169-175
30 MPACT OF INTRA ORGANISATIONAL RELATIONSHIP ON ORGANISATIONAL EFFECTIVENESS AT JAMBAI KNM TEXTILE PRIVATE LTD, KOMARAPALAYAM, PRAVEENKUMAR S 176-185
31 A STUDY ON CHALLENGES FACED BY YOUNG ENTREPRENEURS WHILE ENTERING THE SMALL AND MEDIUM ENTERPRISE SECTOR IN CHENNAI, K. SUNDHAR 186-191
32 A STUDY ON THE ROLE OF EMOTIONAL INTELLIGENCE IN LEADERSHIP, VISHWA.D 192-195
33 PERFORMANCE APPRAISAL AND FACTORS INFLUENCING JOB SATISFACTION WITH SPECIAL REFERENCE TO BSNL, TRICHY, M. RAJASEKAR 196-199
34 STUDY ON DATA DRIVEN HUMAN RESOURCE PRACTICES TOWARDS NLC INDIA LIMITED, NEYVELI., PARASURAMAN S 200-204
35 A STUDY ON CUSTOMER SATISFACTION TOWARDS BHARATH PETROLEUM SPECIAL REFERANCE AT, PULLAMBADI, SWETHA 205-209
36 A STUDY ON PERFORMANCE ANALYSIS OF STOCK MARKET TRENDS IN INDIA, TAMIZHPRIYA A 210-213
37 A STUDY ON VIRTUAL FINANCE- THEORETICAL APPROACH, RANJITHKUMAR A 214-218
38 BEHAVIOURAL BIASES AND THEIR INFLUENCE ON INVESTOR’S INVESTMENT DECISION: A CONCEPTUAL REVIEW, ESHWARI B & Dr. A. MEGALA 219-239
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