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S. No	Title	Page No.
1	A STUDY ON ONLINE MARKETING IN MYNTRA, Dr. R. KARTHIGA & G.RAMESH	1-3
2	A CASE STUDY ON EXPLORING AI INTEGRATION IN THE DIGITAL EDUCATION SECTOR, MONIKA.R & Dr P ANANDHAN	4-11
3	A STUDY ON RISK RETURN ANALYSIS OF SELECTED BANK WITH SPECIAL REFERENCE TO NSE, INDIA, R. VIJAY & Mr. N. MUTHURAJA	12-16
4	A STUDY ON INFLUENCING CONSUMER BEHAVIOUR IN PURCHASINGPRODUCTS BASED ON NEEDS VERSUS TREND CREATION, Dr. S. ANANTHI & S. GOWTHAM	17-21
5	A STUDY ON SUPPLY CHAIN MANAGEMENT IN RETAIL MARKETING WITH REFERENCE RELIENCE MART, NARESH. S & Mr. S. RAJASEKARAN	22-25
6	A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING IN PERAMBALUR, Dr. P. DEEPA & S. KEERTHIVASAN	26-32
7	A STUDY ON THE IMPACT OF ERP IN ORGANISATION PERFORMANCE IN SAKTHI INFO TECH AT SALEM, MOHAMED SHAKIL.R & Dr. T. ANBUMOZHI	33-38
8	A STUDY ON ASSESSING THE EFFECTIVENESS OF TRAINING AND DEVEOPMENT IN TAMILNADU HOTEL AT TRICHY, PRABU GUGAN.A.C & Dr. R. AGILA	39-41
9	THE ROLE OF AI IN SHAPING FUTURE MANAGEMENT PEDAGOGY, NASHEBA. S & THAMAYANTHI. R	42-44
10	A STUDY ON IMPACT OF ARTIFICAL INTELLIGENCE (AI) IN HR FUNCTION AT GVN RIVER SIDE HOSPITAL – TRICHY, SANTHA RUBAN G & HARINI A	45-48
11	A STUDY ON TECHNICAL ANALYSIS ON EQUITY SHARES, Mr. M. MUKESH & Mr. E. MEENAKSHI CHOKKANATHAN	49-52
12	A STUDY ON BUDGETING AND FINANCIAL PLANNING AT SODEXA INDIA SERVICES PRIVATE LIMITED IN PERAMBALUR, RANJANI. A & MS.V. BANUPRIYA	53-57
13	AI AND DATA-DRIVEN DECISION MAKING IN MODERN HR PRACTICES, MOOKAMBIKAI. S & ROOPALA. P	58-59
14	IMPLEMENTATION AND EFFECT OF DIGITAL MARKETING IN A SMALL RETAIL BUSINESS, B. KEERTHANA & S. SARAVANAKUMAR	60-65
15	GREEN MARKETING AND ITS EFFECTIVENESS IN BRAND PROMOTION, Mr. N. VELMURUGAN & B. RAJA	66-71
16	AN ANALYTICAL STUDY ON PERFORMANCE MANAGEMENT PRACTICES IN EDUCATIONAL INSTITUTIONS, RENUGADEVI.S & S. SAKILA BANU	72-78
17	ANALYZING THE EFFECTIVENESS OF MARKETING STRATEGIES IN FMCG COMPANIES, SATHIYA. S & VIGNESHWARAN.S	79-82

SELP JOURNAL OF SOCIAL SCIENCE

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