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S. No	Title	Page No.
1	A STUDY ON IMPACT OF PUDHUMAI PEN SCHEME AMONG THE COLLEGE STUDENTS, KANIMOZHI K & Dr. C. PARAMASIVAN, Ph.D	1-17
2	A STUDY ON EMPLOYABILITY AWARENESS OF COMMERCE STUDENTS OF THANTHAI PERIYAR GOVERNMENT ARTS AND SCIENCE COLLEGE (AUTONOMOUS) TIRUCHIRAPPALLI, GOKILA .C & Dr. C. PARAMASIVAN, Ph.D	18-32
3	A STUDY ON ONLINE MARKETING PRACTICING OF COLLEGE STUDENTS, SARANGOPI. M & Dr. C. PARAMASIVAN, Ph.D	33-45
4	A STUDY ON DIGITAL PAYMENT BEHAVIOUR OF YOUNG GENERATION, SURYA.S & Dr. C. PARAMASIVAN, Ph.D	46-55
5	AI AND DIGITAL TRANSFORMATION IN BANKING SECTOR, R. MANOJ KUMAR & Dr. B. KANNAN	56-62
6	PMMY SCHEME FOR ACHIEVING WOMEN ENTREPRENEURSHIP, Ms. P. PRIYADHARSHINI & Dr. B. KANNAN	63-71
7	IMPACT OF DIGITAL PAYMENT SYSTEM ON ROADSIDE VENDORS, Ms. S. DHANALAKSHMI & Dr. B. KANNAN	72-77
8	FOSTERING WOMEN-LED ENTERPRISES: A COMPREHENSIVE STUDY ON THE PMMY SCHEME’S IMPACT ON SOCIO-ECONOMIC GROWTH, AJAY ADITHYA MANOHARAN & JUANA ADELINE SWETHA	78-83
9	CHALLENGES AND FUTURE OF PRADHAN MANTRI MUDRA YOJANA (PMMY) IN PROMOTING WOMEN ENTREPRENEURSHIP IN INDIA, Dr M. DHANALAKSHMI & Dr E. KARTHIKEYAN	84-91
10	ANALYSIS ON PMMY SCHEME FOR ACHIEVING WOMEN ENTREPRENEURSHIP, Dr. P. JARINA BEGAM & R. MARY ISWARYA	92-98
11	THE ROLE OF GOVERNMENT INITIATIVES IN BOOSTING AWARENESS AND ACCESSIBILITY OF PMMY LOANS, Dr. S. GOVINDASAMY & Dr. S. NAGARAJAN	99-110
12	PRADHAN MANTRI MUDRA YOJANA (PMMY) SCHEME: CHALLENGES AND FUTURE PROSPECTS, Dr. S. GANAPATHI & Dr.V. MAYAKKANNAN	111-118
13	EMPOWERING WOMEN ENTREPRENEURS: A COMPREHENSIVE ANALYSIS OF THE PRADHAN MANTRI MUDRA YOJANA SCHEME, Dr.P.ANUSOOYA	119-124
14	SOCIO-ECONOMIC SUSTAINABILITY THROUGH WOMEN ENTREPRENEURSHIP: CHALLENGES AND PROSPECTS OF THE PMMY SCHEME, Dr. M. CHANDRA	125-128

SELP JOURNAL OF SOCIAL SCIENCE

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