IMPACT OF BRAND IMAGE ON CUSTOMER DECISION MAKING A STUDY WITH REFERENCE TO AUTOMOBILE SECTOR IN CHENNAI CITY

Indian Academic Researchers’ Association is a national, professional and non profit organization with the objective of contributing to Science and Social Science by promoting Research and Development coordination between researchers and academicians working in Educational Institutions. Presently, IARA is publishing a Quarterly National Journal titled SELP JOURNAL OF SOCIAL SCIENCE (p- ISSN: 0975-9999, e-ISSN:2349-1655), International Biannual Journal titled RESEARCH EXPLORER (p-ISSN :2250-1940,e-ISSN:2349-1647), International Bi-Annual Journal titled TAMILAIVU SANGAMAM (p-ISSN:2320-3412,E-ISSN:2349-1639), International Biannual Journal titled SCIENCE EXPLORE and also published books with ISBN in various titles. IARA signed MoU with various educational institutions to organize seminars, workshops and academic deliberations.

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