IARA https://validator.w3.org/feed/docs/rss2.html Previous Issue 50 (Special Issue 1-60 ) Previous Issue 50 (Special Issue 61-120 ) PERSONALITY TRAITS AND VOTING BEHAVIOUR IN THE INDIAN CONTEXT: A CONCEPTUAL PSYCHOLOGICAL FRAMEWORK AN ANALYSIS OF AGRICULTURAL CREDIT AND DEBT IN INDIA COMPARISON BETWEEN TAMIL NADU AND UTTAR PRADESH A STUDY ON FINANCIAL PERFORMANCE USING RATIO ANALYSIS OF KARUR CENTRAL CO-OPERATIVE BANK ASSESSING THE ROLE OF UPI TRANSACTIONS IN RURAL ECONOMIC DEVELOPMENT AND FINANCIAL INCLUSION STUDENTS’ PERCEPTION AND ADOPTION RATE OF MLEARNING TECHNOLOGIES IN HIGHER EDUCATION INSTITUTIONS IN CHENNAI A STUDY ON THE GROWTH AND ADOPTION OF DIGITAL PAYMENT PRACTICES AMONG THE YOUNG GENERATION Home Home Home A DIAGNOSTIC STUDY ON EXPOSING THE STUDENTS’ CHALLENGES IN ADOPTING E-LEARNING IN COVID PANDEMIC SITUATION A STUDY ON THE EMPLOYEE ABSENTEEISM WITH REFERENCE TO TNPL CHENNAI A STUDY ON MARKETING CHALLENGES FACED BY SELLERS OF SIDDHA PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY THE ROLE OF SERVICE QUALITY AND SATISFACTION IN BUILDING LOYALTY IN ONLINE FOOD DELIVERY PLATFORMS A STUDY ON THE IMPACT OF CONSUMER BUYING BEHAVIOUR ON DURABLE GOODS IN VASANTH & CO” WITH A SPECIAL REFERENCE TO CHENNAI DISTRICT STUDENTS’ PERCEPTION AND ADOPTION RATE OF M-LEARNING TECHNOLOGIES IN HIGHER EDUCATION INSTITUTIONS IN CHENNAI TRUST AND USER ENGAGEMENT AS CORNERSTONES OF AI‑DRIVEN MENTAL HEALTH CARE: AN INTEGRATIVE LITERATURE REVIEW COMPARISON OF SUPPORT VECTOR MACHINE WITH NAIVE BAYES CLASSIFIER METHOD FOR CLASSIFICATION OF LECTURER PERFORMANCE NEOLAMARCKIA CADAMBA (KADAM) FRUIT: AN UNTERUTILISED NUTRITIOUS FUIT: A REVIEW FLOOD ACTIONS AND STRUCTURAL RESPONSE OF A G+4 REINFORCED CONCRETE BUILDING IN SPECIAL FLOOD HAZARD AREAS COMPARISON OF SUPPORT VECTOR MACHINE WITH NAIVE BAYES CLASSIFIER METHOD FOR CLASSIFICATION OF LECTURER PERFORMANCE ARTIFICIAL INTELLIGENCE ADOPTION AND ECONOMIC TRANSFORMATION IN INDIA SYNTHESIS AND CHARACTERIZATION OF Se-DOPED ZnO NANOCOMPOSITE MATERIAL AND ITS MULTI APPLICATIONS Editorial Board Science Explore Scope and Coverage ROLE OF HR IN ENHANCING WORK-FAMILY ENRICHMENT BEYOND WORK-FAMILY CONFLICT A STUDY ON THE INFLUENCE OF MONETARY AND NONMONETARY REWARD SYSTEMS ON THE PERFORMANCE OF DEVELOPMENT OFFICERS WORKING IN LIFE INSURANCE CORPORATION IN CHENNAI CITY PROTECTION OF CHILD RIGHTS – PREVENTION OF GIRL CHILD FROM ABUSE Previous Issue 63 ANALYZING THE RELATIONSHIP BETWEEN GOLD PRICES AND STOCK MARKET PERFORMANCE THE HUMAN FACTOR IN INTELLIGENT BANKING: MERGING BEHAVIOURAL FINANCE WITH ARTIFICIAL INTELLIGENCE WOMEN EMPLOYEE ENGAGEMENT AND ITS IMPACT ON PRODUCTIVITY IN PRIVATE SECTOR BANKS: AN EMPIRICAL STUDY IN COIMBATORE CITY THE INFLUENCE OF EMPLOYEE BRANDING ON TALENT ATTRACTION AND RETENTION: A STUDY OF THE SELECTED PHARMACEUTICAL SECTOR TAMIL NADU DETERMINANTS OF EMPLOYEE ENGAGEMENT AND THEIR INFLUENCE ON PRODUCTIVITY: A STUDY OF WOMEN BANK EMPLOYEES IN COIMBATORE CITY A STUDY ON SEO’S IMPACT IN THE PRIVATE TOURISM SECTOR IN TAMIL NADU IN DIGITAL VISIBILITY AND TOURIST LOYALTY UNVEILING CUSTOMER RELATIONSHIP MANAGEMENT DYNAMICS IN THE BANKING SECTOR Previous Issue 49 Previous issue 50 (February – 2026) IMPACT OF MOBILE BANKING SERVICE QUALITY ON CONTINUOUS USAGE INTENTION OF BANKING SERVICES AMONG THE CUSTOMERS IN CHENNAI CITY Previous Issue 49 (Special Issue) 50 (Special Issue – March 2026 ) Previous Issue 50 (Special Issue 121-189 ) Content SOCIAL MEDIA MARKETING – A REAL SUCCESS TRANSFORMATION IN DIGITAL MARKETING AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION TOWARDS D-MART WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI DISTRICT AN ANALYSIS ON PERCEPTION OF INVESTORS TOWARDS SAVINGS AND INVESTMENT IN THANJAVUR DISTRICT INTERSECTIONS OF HUMANISM AND AFRICAN AMERICAN EXPERIENCE IN TONI MORRISON’S NARRATIVE